Identity & Display

These properties set the human-friendly text shown by Windows when the user installs, runs, and manages the app.

Property	Type	Required	Default	Description
packageDisplayName	string	no	$.packageName	Friendly app name shown in Start menu / Apps & features.
publisherDisplayName	string	no	$.publisher	Friendly publisher shown alongside the app.
packageDescription	string	no	–	Long description embedded in the manifest.

"msix": {
  "packageDisplayName":   "My Application",
  "publisherDisplayName": "My Company Name Ltd.",
  "packageDescription":   "My Application – take notes the My Company way."
}

important

The identity name and publisher used by Windows internally (Identity/Name and Identity/Publisher in the manifest) come from $.packageName and $.publisher. The *DisplayName properties only affect what the user sees.